Little Tokyo, Branding
Branding project for a Japanese restaurant called 'Little Tokyo.' I created characters for the company which helps them become recognisable and more playful, so it attracts customers.
My characters were based on well known Japanese food, so it automatically gives context and reveals the theme of the restaurant at the first sight. I also paired them with Japanese food-puns as it keeps it light-hearted and more engages attention. These characters were used in the packaging so it would become a recognisable identity brand.
![kp[].jpg](https://images.squarespace-cdn.com/content/v1/6112bdd1e34d202d4dd2ff97/c57b92dd-43d5-4621-84f5-dabc2e5de9ad/kp%5B%5D.jpg)
![iop[].jpg](https://images.squarespace-cdn.com/content/v1/6112bdd1e34d202d4dd2ff97/ad3e9c1e-ceba-4207-b9a4-02e072ab0558/iop%5B%5D.jpg)