Switch to Cruelty Free
I wanted to inspire people to switch to cruelty free brands and educate them that most popular brands still test on animals and treat them disgustingly.
I made a series of gifs that would be advertised on instagram, thereby reaching more viewers, following with a series of posters that aren’t too graphic so people can still take interest without feeling distressed, whilst still shocking the viewers and spreading the message.
Instead of illustrations i have chose photography and collaging for my media as I felt like this makes it more serious and shocks people more as it is realistic.
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![Over 100 million animals are burned, crippled, poisoned, and abused in US labs every year.] #gocrueltyfree](https://images.squarespace-cdn.com/content/v1/6112bdd1e34d202d4dd2ff97/1628686113877-9IN63VWR1A5AYK0GPMG6/image-asset.jpeg)
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